The final beta before launch · 50 places

I couldn't afford a sports nutritionist. So I built one.

Every meal planned around your training day and your goal.

We did the counting. You just eat.

Ben, runner, lifter and food lover
Free through the beta · One month free at launch · iOS 26+
What you will do
01
Plan your week in seven to ten minutes. Your training, your kitchen, one fuel plan. The shopping list is the plan.
02
Train and eat to the day. Hard days carry more and land it around the workout. Run long or sleep short, and one tap re-plans the day.
03
Tell us what you love and loathe. An optional check-in each week. You help set how KEXBI fuels people at launch.
The application Step 1 of 2 · about ninety seconds

Two taps and your email.

Do you have an iPhone on iOS 26 or later?
Training hours a week
Hours, not days. The plan is built from the load.
Your email
Free during the beta · Nothing to pay
Your whole week planned in one sitting
Real meals, weighed to the gram
Is this for you

Built for people who train with intent.

KEXBI is for people who train, care about the result, and want the food to match the work. Fifty places, and we read every application.

Built for you if
  • You train regularly, whether that is twice a week or six
  • You want to lose fat, build lean or hold steady, without losing the work you have put in
  • You are chasing something: a race, or energy that lasts past 3pm
  • You have had enough of guessing what goes on your plate, and when
Not for you if
  • You want a crash diet or a quick fix
  • You're after a family meal planner
  • You want a basic calorie counter and a rough plan
From Cohort 001
“Game changing! Even though I'm eating noticeably less, I'm full and have a lot more stable energy. No dip in performance in the gym; if anything, it's improved. And to top it off, my weekly shop is about £30 less than it was, thanks to the delicious, nutritious meal plans and simple prep.”
Luke MastersPersonal trainer · Cohort 001
The offer
01
Free through the beta. Full access from the day your cohort starts, through TestFlight, Apple’s free app for trying apps before they launch.
02
One month free at launch. A personal App Store code, emailed on launch day.
03
Then standard pricing. Billed through the App Store. Cancel anytime in Settings.
Every day in KEXBI is a timeline · so is this one

What happens after you apply

Today
ApplyNinety seconds. We read every one. Selection, not a queue.
Applications closeAll fifty are chosen together once applications close, for a mix of goals, sexes and training weeks. Applying early does not queue you. Applying well does.
Invitations go outFifty places, balanced for range. Everyone hears either way.
Cohort startsYour TestFlight invite lands. Your first week is planned in seven to ten minutes: 46 meals, timed to your training.
Nov
LaunchKEXBI goes public. Your month free arrives by email, and you keep training, already fuelled.